Lifestyle stores offer a one-stop shop for all fashion needs. They carry the latest trends from top brands like Levi’s, Puma, Van Heusen, Biba, Maybelline and more.
The Dubai-based retail conglomerate Landmark Group plans to expand its store network in India to include more tier-2 and tier-3 cities, with 50 new outlets over the next three to four years.
1. Lifestyle International
In addition to offering a well-curated selection of apparel, Lifestyle also offers a range of other products including bags, beauty, footwear and accessories. The company offers its customers the opportunity to shop online and on mobile. Moreover, the website features a dedicated new arrivals page, easy returns and convenient tracking of packages.
As part of its efforts to drive same-store sales, Lifestyle has been pushing private labels more aggressively in the stores. It has also been trying to innovate and improve the in-store experience through new technology, such as self-checkout kiosks and mobile points of sale.
The brand is known for its unique ‘concept’ rooms, which give shoppers a real-world idea of how furniture would look in their own homes. Its collections include pieces from a number of designers and are aimed at the modern Indian consumer. The company is committed to “putting people first”, and has a wide variety of employee-centric initiatives. Its annual Clash of Icons awards and Make a Difference contests are popular among employees, and the company also promotes health and wellness with its ‘Beat Diabetes’ campaign.
2. Home Centre
Founded in 1995, Home Centre is one of the largest furniture and home decor retailers across the Middle East, North Africa and India. The brand offers a wide selection of products from national and international brands to its own in-house label, Melange.
The company has been focusing on improving productivity by introducing self-checkout kiosks and mobile point of sales to its stores. These technological advancements will allow the company to make more accurate stock predictions and improve its supply chain.
It is also experimenting with different store formats to bring in more traffic. For instance, it is opening smaller-sized stores in tier-two and three cities that aren’t as big as its flagship locations. These new stores will offer a more efficient layout that is focused on customer engagement and increased accessibility to products. This way, the company can reach a wider audience and continue to grow its market share in these underserved markets. Additionally, it is expanding its women’s and ethnic wear lines to these smaller stores. The company’s latest collections embrace the hottest trends from around the world.
Max is the international value fashion brand of Dubai-based Landmark Group which was introduced in India in 2004. It offers a range of clothing, footwear and accessories for the entire family with international style at an affordable price.
The large format stores have five concepts under one roof – Apparel, Footwear, Accessories, Children’s Wear and Furniture & Home Furnishings. The store ambience has strong visual elements and is designed to make shopping a fun experience. The target audience is contemporary middle class families and youth.
With the tagline ‘Max Style Min Price’, Max caters to all your sartorial needs from head to toe. The apparel collection features casual clothing like tops, polos, loungewear and dresses along with winter-wear and undergarments. The footwear and accessories collection has casual shoes and boots, sportswear, flip-flops, compact wallets, sling bags and totes in various designs. The brand also has a range of personal grooming and grooming products.
The brand is working on speeding up the go-to-market strategy to bring new styles to stores faster. It is also investing in technological advancements to ameliorate the shopping experience in stores. This includes self-checkout kiosks, mobile points of sale and extra fitting room assistance.
The retail chain largely sells branded apparel, with 75% of its stock comprising national and international brands. Its inventory consists of Indian and western apparels, footwear, handbags and beauty products. The brand also offers fashion accessories for men, women and kids.
Melange is a lifestyle store in India that offers trendy clothing for men and women. It is owned by Lifestyle International and has a wide variety of brands to choose from, including Louis Philippe, Van Heusen, Arrow and Park Avenue. The brand has a strong online presence, which has helped it gain popularity among consumers in smaller towns. It has also partnered with actor Kangana Ranaut as its brand ambassador. Its latest range of kurta suits has piqued the interest of many buyers. The collection features classy A-line kurtas, cool crushed kurtas and kurtis with crochet overlay.
Puma is a leading lifestyle store in India that offers a wide range of clothing, footwear and accessories. The company also sells beauty products, handbags and watches. Its portfolio of fashion brands includes Levi’s, Puma, Louis Philippe, United Colours of Benetton, Jack & Jones, Fossil and Tommy Hilfiger. The company is expanding its footprint in key markets like Delhi, Mumbai and Bangalore. Its newest stores are located at Pacific Mall in Tagore Garden and Dlf Star Mall in Gurugram.
The PUMA brand in India has risen to become the country’s top international sports lifestyle brand by revenue, upstaging its direct rivals Adidas and Nike as well as homegrown fashion apparel brands like Benetton and Madura Fashion & Lifestyle’s Louis Philippe. The local operations of the German-headquartered company, which includes wholesale and retail joint venture Puma Retail, clocked domestic sales of Rs 766 crore in calendar year 2014, according to regulatory filings. The company is expected to close this fiscal on a strong note. It is on track to surpass Rs 2,000 crore in consolidated sales this year.