12 Tips on How to Market Your Business With a Group Workshop

Whether you’re running a free or paid workshop, there are a number of ways to market it and make it a success. Here are 12 tips to help you get started.

Start by greeting participants as they walk in, introducing yourself and handing them materials. This will put them at ease and set a positive tone for the rest of the workshop.

Email marketing

Sending out email marketing messages to a segmented list of subscribers is a popular way to market your business. These broadcast emails can be used to share news about your latest product release, monthly newsletters, a time-sensitive promotion, or seasonal deals.

Before you send out your first broadcast email, consider what you’re aiming to achieve and the type of audience you’ll be sending it to. If you’re launching a new product, for example, your email should focus on explaining how and why the product matters to your audience.

If you’re running a technical workshop, make sure to encourage questions and feedback through real-time Q&A sessions. These sessions will allow you to monitor the progress of your participants and adjust the content accordingly.

Social media

Social media sites are an effective tool for business marketing. They help you communicate with your customers, increase your brand awareness, and build long-lasting relationships with your followers.

Unlike traditional advertising, social media is interactive and lets your audience interact with you on a personal level. It also helps you connect with potential customers and get feedback on your services and products.

When implementing social media strategies, make sure that you set goals that are relevant, measurable, and attainable. These will help you decide which channels will work best for your business.

Using a social media platform during your workshop can be a great way to keep attendees engaged and ensure that they’re participating fully in the discussion. You can also use tools like gamification to promote participation and engage your audience in a fun way.


Networking is a key element in many group workshops. It can help individuals learn new skills, establish professional relationships and promote businesses.

Organizing small groups for networking can create a fun and productive atmosphere. Seat attendees in groups of 8 or less and provide discussion prompts. This method encourages people to be more creative in their responses, while also making it easier for attendees to get to know each other.

Send email invitations to professionals in your network to promote the workshop and build awareness about it. Be sure to include event details in the email, including a link to sign up for the workshop and contact information.

Phone calls

A phone call can be a great way to build relationships with your customers. They are an efficient way to answer questions and resolve stumbling blocks that may have arisen during your customer’s order.

In addition to communicating through e-mails and mail, phone calls are an effective way to foster a more personal relationship with your customers. They are also a great way to show your customers that you care about their needs and that you are willing to go above and beyond.

Using a tool like On-time to automate your phone calls, you can use voice-to-voice technology to improve the customer experience while reducing the costs of calls. You can even set up alerts or reminders to ensure you are in touch with your customers as needed and delivering the right message at the right time.

Another marketing strategy that can increase attendance at your workshop is by inviting industry professionals to speak as guest speakers. This can help you build a strong community and get your event noticed in the business world.


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